Case study · Property website redesign
A property developer’s website took nine seconds to load, broke on phones and could only send buyers to the phone line. We rebuilt it around how people choose a home — and within three months, buyer enquiries were up 40%.
Project facts
Case study · 2026
What changed after the redesign
The challenge
The old site was not just dated. It was holding back sales in four specific ways — each one a reason a buyer might leave without getting in touch.
Buyers often arrive on a phone, straight from an ad or a search. The longer a page takes to appear, the more of them give up and tap back to the next developer’s project instead.
A layout that falls apart on a small screen makes a developer look careless — the wrong first impression when someone is weighing up one of the biggest purchases they will ever make.
Buyers who prefer to message, or who browse in the evening, had no easy way to get in touch. And with nothing tracked, there was no way to tell which pages or campaigns were bringing in buyers.
The marketing team could not change even a photo without paying a developer. Keeping prices, photos and promotions current meant waiting — and paying — for every small change.
What we did
Every decision came back to one question: what does a buyer need to see — and be able to do — before they are ready to enquire?
Step 1
We organised the site around the questions buyers ask, in the order they ask them: which project, which unit, and how much.
Every project now has its own page with floor plans and transparent pricing, so a buyer can compare options without phoning first. Fewer dead ends means more people reach the point of enquiring.
Step 2
We rebuilt the site in WordPress using Breakdance, a visual page builder, on a lean base that keeps pages quick.
The marketing team now updates everything themselves — text, photos and whole project pages — with no code and no developer invoice for a new photo.
Step 3
Thai buyers search in Thai; international buyers search in English. So the site is fully bilingual, and each language is optimised for search on its own rather than translated as an afterthought.
Each audience lands on a page written for them, in their language.
Step 4
A short enquiry form and a LINE button sit on every project page, so buyers can get in touch the way they prefer, at the moment they are interested.
Every enquiry is tracked in Google Analytics 4, so the team can finally see which projects and pages are bringing in buyers.
The result
Four measurable changes — and what each one means for the people selling the homes.
Our website used to hold us back. Now it’s the first place our sales team sends every buyer.
Services used
The two services behind this project. Each is available on its own — and every project gets a fixed written quote before any work begins.
Fixed the site
For websites that have stopped bringing in enquiries. We audit first, keep what works, and rebuild the rest — without losing your rankings or taking your site offline.
From THB 35,000 (about USD 1,040)
Keeps it fixed
Updates, backups and security handled every month, with small content changes — so your website stays fast, safe and current without you thinking about it.
From THB 1,500 a month (about USD 45)
Built with WordPress Breakdance Google Analytics 4 Thai & English LINE
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