A business website in Thailand can cost THB 10,000 or THB 1,000,000, and both prices can be fair. The difference is what sits behind the number.
That is not much comfort when you are holding two quotes for what looks like the same website, and one is three times the other. This guide explains what each level of budget actually buys, why quotes vary so much, which costs rarely make it onto the quote, and how to check a price is fair before you sign.
We design and build websites for a living, so we have a point of view. Where we mention our own prices, it is to give you a real reference point, not a sales pitch.
The short answer
Most business websites in Thailand fall into one of three bands:
- Do it yourself with a website builder or a ready-made template. The lowest cash cost, paid mostly in your own time and a monthly subscription.
- A professionally built site for a small or medium-sized business. Planned around your customers, designed in your brand, built and launched for you. Our own packages start from THB 15,000 for a single landing page and THB 35,000 for a complete business website.
- A corporate or complex build. More pages, more languages, connections to other systems and more people approving things. Our corporate builds start from THB 90,000, and large custom projects can go far beyond that.
You can see exactly what each package includes in our website packages and prices. The rest of this guide explains what sits behind numbers like these, whoever you hire.
The three price bands, and what each one buys
Each band suits a different kind of business. Here is what you get in each, and what to watch for.
Do-it-yourself builders and templates
You pick a template, drop in your text and photos, and publish. For a sole trader who needs something online this week, or for testing an idea before investing properly, that can be the right call.
The real costs are less visible. Your time is the biggest one: planning pages, writing, resizing photos and learning the tool. Subscription fees continue for as long as the site exists. On many hosted builders you are renting rather than owning, so moving later often means starting again. And a template shared by thousands of other businesses rarely says anything specific about yours.
Professional sites for small and medium-sized businesses
This is where most growing businesses land. Someone plans the pages around what your customers need to see, designs them in your brand, builds the site, sets up forms and analytics, and launches it for you.
The price moves with the number of pages, how custom the design is, how many languages it needs and how much help you need with content. As a reference, our Launch package (up to seven pages on WordPress) starts from THB 35,000, and Grow (up to twelve custom-designed pages with a two-language structure) starts from THB 55,000. Our website design and development page walks through what goes into a build like this, step by step.
Corporate and complex builds
Larger organisations need more: many page templates, several languages with separate SEO for each, connections to a CRM, booking system or learning platform, and editor training for a marketing team. More people approve each stage, and that needs planning too.
Our corporate builds start from THB 90,000. Projects with custom functionality, large product catalogues or links to internal systems can cost many times that, and should.
Here are the three bands side by side:
| At a glance | DIY builder or template | Professional small-business site | Corporate or complex build |
|---|---|---|---|
| Who does the work | You | A designer and a developer | Specialists in planning, design, build and content |
| Design | A shared template | Custom, in your brand | Custom, across many page types |
| Languages | Depends on the platform | A second language built in, if planned | Several languages, each with its own SEO |
| Ownership | Often tied to the platform | Yours, if agreed in writing | Yours, if agreed in writing |
| Best for | Testing an idea on a tiny budget | Businesses that need steady enquiries | Larger organisations and complex needs |
| PORVIX starts from | Not something we offer | THB 15,000 (landing page), THB 35,000 (website) | THB 90,000 |
Why quotes for “the same website” vary so much
Two providers can read the same brief and picture very different projects. These are the usual reasons their prices differ, before you even compare how the work is priced: fixed price, hourly or retainer.
Content. Who writes the words and supplies the photos? A quote that assumes you provide everything, ready to paste in, will be cheaper than one that includes planning and writing the content. Content is also where most projects stall, so agree on it early.
“SEO included”. This can mean anything from filling in page titles to keyword research, technical set-up, Google Search Console, speed work and separate SEO for each language. Ask exactly what is done, and what is not.
Integrations. Connecting LINE, a booking system, a CRM, online payments or a property listings database each adds build and testing time. Two sites that look identical can be very different underneath.
Languages. A proper multilingual site is more than a translation plugin. Each language needs its own content, menus, forms and page titles, plus separate search optimisation so visitors can find you in every language.
Revisions. Is it two rounds of changes, three, or “unlimited”? Vague limits lead either to surprise invoices or to a provider rushing the final stages to protect their margin.
What happens after launch. Some quotes end on launch day. Others include editor training and a period of support while you settle in.
How it is built. A lightly edited template and a site designed from a blank page are different jobs. So is a site tested on real phones and tuned for speed, compared with one that only looks right on the designer’s screen. Our guide to custom design versus a template explains when each makes sense.
None of these is a trick. They are choices, and a good quote makes every one of them visible.
The costs nobody puts in the quote
The build is usually the biggest single cost, but it is not the only one. These are the costs that tend to appear after you have signed:
- Domain name. A yearly renewal. Make sure it is registered in your company’s name, not your developer’s. A .co.th address also needs company documents to register.
- Hosting. A monthly or yearly fee. The cheapest shared hosting is a common reason sites feel slow, so this is not the place to save every baht.
- Plugin and theme licences. Many premium WordPress plugins and page builders are sold as yearly licences. If a licence lapses, updates stop, and so do security fixes.
- Maintenance. WordPress, themes and plugins need regular updates, backups and security monitoring. A site nobody looks after slowly becomes a risk. Our own care plans start from THB 1,500 a month, billed quarterly, with no lock-in. Our guide to website maintenance costs explains what a care plan should cover.
- Content. Copywriting, product descriptions, project pages and news all take time or money, and a site that never changes gives visitors little reason to come back.
- Photography and video. Stock images are cheap. Photos of your own people, products and projects usually build more trust, and they need a budget.
- Translation. Good copy in every language you use is written for people, not machines. Budget for it properly, especially on sales pages.
- Your team’s time. Gathering content, giving feedback and approving pages is real work. Decide early who will do it.
Ask any provider to list these alongside the build price. The total over two or three years tells you far more than the launch figure on its own.
A fair-price checklist before you sign
Use this against any quote, including ours. If an answer is not in writing, ask for it.
A provider who is confident in their price will be glad you asked.
The right budget depends on what the site must do
There is no single right price for a website, because websites do different jobs. A site that simply confirms your business exists needs far less than one that must bring in enquiries every week, take bookings or support a sales team with detailed project pages.
So start with the job, not the budget. What should a visitor be able to do? Which enquiries matter most? How will you know the site is working? Then spend in proportion. A clear website brief makes quotes comparable, and a simple website ROI calculation shows what the site needs to earn back. Spending more does not guarantee results, but underspending on a site your sales depend on can cost more in missed enquiries than it ever saved.
If you already have a website, a sensible first step is to see how it performs today. Our free website audit looks at speed, the mobile experience, Google visibility, security and how easily visitors can get in touch, and you receive a plain-language report by email within two business days. It is a clear starting point, whatever you decide to spend.