How AI is changing websites: a practical guide for businesses
What AI really changes about how sites are built, found, written and used, and what it doesn’t.
AI & Websites
Websites in the age of AI.
How AI is changing the way websites are found, designed, built and used — and what stays the same when search engines start answering for you.
AI & Websites guides
Start here
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Google AI Overviews and AI Mode: what they mean for your website
How Google’s AI answers pick sources, what they do to clicks, and what to check on your own site.
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Should you block AI crawlers? GPTBot, Google-Extended and robots.txt explained
Training bots, AI search bots and user fetchers: what blocking each one does, and how to decide.
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Generative engine optimisation (GEO): how to get your website cited by AI assistants
What GEO really is, where it differs from SEO, and the checklist that gets your pages quoted by AI assistants.
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AI website builders vs a professionally built website: what you gain and what you give up
What prompt-built websites do well, what they can’t know about your business, and how to decide.
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AI in web design: where it helps and where judgement still matters
Stage by stage: what AI speeds up in a design project, and the decisions that still need a person.
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AI-assisted web development: what it speeds up and what still needs a developer
What AI coding tools genuinely speed up, where they fail, and what to ask whoever builds your website.
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Does Google penalise AI-generated content? What the guidance actually says
What Google’s own guidance says about AI content, why detectors miss the point, and a check to run before publishing.
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Writing website copy with AI: a workflow that keeps your expertise in every page
What to hand to AI, what only you can supply, and a workflow that keeps every page specific.
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Adding AI to your website: which features earn their place (and which don’t)
Five common AI features, judged by the visitor job they do, what they need and what can go wrong.
Put it into practice
From reading to doing.
The parts of our work these guides relate to, when you are ready to act on them.
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Website design & development
How a new website is planned, designed, built and handed over, step by step.
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Free website audit
A plain-language review of your current site’s speed, mobile experience, Google visibility, security and how easily visitors can get in touch, by email within 2 business days.
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Packages and prices
What every package includes, with starting prices in THB and no “contact us for a price”.
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