E-commerce website design: a practical guide from homepage to checkout
What every part of an online store has to do, where it usually fails, and what to decide first.
E-commerce
What makes an online store sell.
Product pages, checkout, speed and search for online stores — the details that decide whether a visitor buys or leaves.
E-commerce guides
Start here
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Product catalogue website or online store? How B2B businesses should choose
Enquiry catalogue, trade login or full B2B store: how to choose, and what a strong catalogue site needs.
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Selling internationally online: currencies, delivery, payments and languages
The store decisions that change once your customers live in other countries or read other languages.
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E-commerce SEO: how to structure a store so categories and products get found
Which store pages should rank for what, and how to stop filters, variants and sold-out stock getting in the way.
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E-commerce product page design: what shoppers need before they buy
The six questions shoppers ask before adding to cart, and the page elements that answer them.
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E-commerce conversion rate: what’s normal, how to measure it and what holds it back
Why benchmarks are only context, how to get a number you can trust, and how to find your biggest drop-off.
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Checkout optimisation: how to design a checkout people finish, and cut cart abandonment
Why shoppers abandon checkouts, and a field-by-field method for removing the friction.
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Taking payments on a service business website: deposits, bookings and invoices
Deposits, bookings and invoice links compared, and how to keep card details off your website.
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Hotel direct booking websites: how to win more bookings without relying on OTAs
What guests check before booking direct, how your booking engine should connect, and how to track it.
Put it into practice
From reading to doing.
The parts of our work these guides relate to, when you are ready to act on them.
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Website design & development
How a new website is planned, designed, built and handed over, step by step.
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Free website audit
A plain-language review of your current site’s speed, mobile experience, Google visibility, security and how easily visitors can get in touch, by email within 2 business days.
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Website care plans
Updates, backups, security and uptime monitoring, billed quarterly with no lock-in.
Ready when you are
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