SEO-friendly websites: a complete guide to what matters and when
The three questions search engines ask of every site, and which answers are settled before launch.
SEO
How SEO gets you found by the right people.
Technical SEO, site structure, internal links and content built around what people actually search for — and how design decisions help or hurt rankings.
SEO guides
Start here
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Why isn’t my website showing on Google? A step-by-step diagnosis
Indexing problem or ranking problem? How to tell which one you have, and what to fix first.
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Website migration SEO checklist: protecting rankings before, during and after launch
Benchmark, map every URL, launch cleanly and read the weeks after: a migration that keeps its rankings.
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Technical SEO checklist: what to check, how to check it, and what good looks like
Five questions, the free tool that answers each one, and what a pass looks like.
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On-page SEO: how to optimise a page, element by element
One page, top to bottom: what each element really changes, with before-and-after rewrites.
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Does web design include SEO? What a new website should come with, and what it can’t
The SEO a new build should include, the SEO it can’t, and a checklist for your brief.
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Keyword research and search intent: how to find the searches worth targeting
Find the words real customers use, read what each searcher wants, and give every page one job.
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Internal linking strategy and site structure: how to connect pages so search engines understand them
How hierarchy, URLs and links tell search engines which pages matter, and how to audit yours.
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How to write a service page that ranks and converts
What a service page has to say to match the search and win the enquiry, block by block.
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Schema markup explained: the structured data a business website actually needs
What structured data really does, the few types worth adding, and how to test them.
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Local SEO checklist: what your website needs to show up in local searches
What to fix on your website, what to do off it, and how the two help nearby customers find you.
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Multilingual SEO: how to structure a website that ranks in every language you serve
URL structure, hreflang, keywords per language and translated metadata, decided in the right order.
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E-E-A-T explained: how to show experience, expertise and trust on your website
What E-E-A-T is, what it isn’t, and the changes that make real expertise visible on the page.
Put it into practice
From reading to doing.
The parts of our work these guides relate to, when you are ready to act on them.
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Free website audit
A plain-language review of your current site’s speed, mobile experience, Google visibility, security and how easily visitors can get in touch, by email within 2 business days.
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Website design & development
How a new website is planned, designed, built and handed over, step by step.
Ready when you are
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